Ingredients ¦ IDM
yam) flavoured ice creams, but beetroot,
blueberry and even purple carrots
have also become popular choices
for adding natural violet colour. For a
more unique and nutritious take on
the trend, dairy manufacturers could
also consider less common purple fruits
and vegetables, for example, the honeyberry
(also known as haskap berry).
This sour-sweet violet-coloured berry
delivers double the amount of vitamin
A and four times the vitamin C found
in blueberries, meaning it can lend an
attractive natural purple colour to yoghurts,
ice creams and beverages along
with a great taste and potential health
benefits.
Keeping it interesting
According to research by the University
of Washington, daily use of social
media has effectively rewired buyers’
brains – shortening attention spans
while also broadening tastes, as an already
growing number of adventurous
consumers seek to replicate the constant
stimulation they experience online
in their offline lives.3 In order to
stand out therefore, companies should
be constantly innovating to produce
new and exciting flavour profiles that
can engage busy consumers with more
eclectic tastes. This drive towards offering
unconventional, social media
‘shareable’ flavours, coupled with the
recent backlash against added sugar,
means that bitter, sour and even spicy
flavours are growing in popularity.
European brands have started to tap
into this trend for unusual flavours with
Müller launching ‘Marrakech Creamy
Yoghurt with Orange and Ginger’ in
Italy and Activia releasing ‘Probiotic
Smoothies’ featuring turmeric, ginger,
chia and hemp seeds. Other brands
have been experimenting with more
bitter, fruity flavours such as Fage’s
blood orange split pot, and Longley
Farm’s gooseberry, rhubarb and mandarin
offerings.
Making healthier, tastier
2019’s major trends of high-protein
content and gut health are also set to
evolve this year, spurred on by consumers’
growing preference for lessindulgent,
functional dairy products.
Consumers are more aware than ever
of the link between diet, health and
wellbeing and are accordingly seeking
products which help them reach their
personal goals – without compromising
on taste.
Arla’s kale, mango and lime ‘Protein
Greens’ yoghurt for example mixes bitter,
sweet and sour flavours while offerphoto:
SVZ
Give green light to better food choices.
Build consumer trust with BENEO’s ingredients.
Where consumers in general aim for a healthy lifestyle with matching nutritional habits, now
more than ever, they look for balance and moderation. When in the past a “diet” label on the
Front-Of-Pack would be enough, today’s buyer takes a more holistic approach of health and
wellness. People look for simple solutions and focus on familiar ingredients and inherent
goodness. Brands can gain consumers’ loyalty by being open about their ingredients. Improve
your product’s nutritional content with the naturally sourced, functional ingredients from BENEO.
Follow us on:
www.beneo.com
/3b7x16i
