IDM ¦ Column
Consumer Insights
Packaging in the dairy industry
Author: Andrew Crofts, Senior Research Analyst at FMCG Gurus
This article is based on our Global Sustainability Survey 2019 and our 2019 Packaging Survey Series from Japan,
Croatia, America, Norway, Nigeria, Canada, Australia, and China. For more info please contact FMCG Gurus at
info@fmcggurus.com
6 · April 2020 ¦ international-dairy.com
In many ways, packaging is the most
important part of a product for
making an initial sale. Before a consumer
has had the opportunity to
smell, feel, or taste a product, they
will have seen it on display, carefully
framed within an expertly designed
package, likely the product of much
work and packaging research. As a result,
it is a crucial area to perfect, to ensure
that it has kept up with the latest
market trends and consumer insights.
FMCG Gurus consumer research
from the Global Sustainability Survey
(2019 – 26,000 respondents) shows
that 63% of consumers report that they
are concerned about the state of the
environment, and 54% believe that the
situation has worsened in the last two
years. Consumer insights show that
there is a wide range of concerns on
the subject, as well, with environmental
and ethical issues both important.
72% of consumers say that their biggest
concern is air pollution, with 64%
worried about deforestation and 53%
about global warming. 54% of consumers
also have concerns about marine
life going extinct, 51% about food
wastage, and 49% about the ethical
treatment of farmers. These consumer
insights demonstrate that there is increasing
awareness of the variety of issues
that are a result of climate change,
and understanding of the complexity
of the problems at stake. As the scale