PLANT BASED DAIRY ALTERNATIVES 2022
To capture the attention of the growing flexitarian
market, and to ensure a regular spot in consumers’
shopping baskets in an increasingly crowded market,
formulators must innovate with the right ingredients
to elevate the plant-based product experience. Indepth
understanding of protein formulation and consumer
expectations is key – consumers may be happy
to get their protein from a range of sources, but not all
proteins are created equal.
The future is flexitarian
The growing flexitarian trend is quickly moving away
from being simply a trend. It’s a movement that’s fundamentally
shaping how we eat. More and more, consumers
see including a mixture of plant and animalderived
proteins as a way of life.
14 · January/February 2022 ¦ international-dairy.com
Research suggests that active
consumers find plant protein
equally as attractive as traditional
dairy-derived proteins
(photo: nico/stock.adobe.com)
1 Bloomberg Intelligence, ‘Plant-based foods poised for explosive growth’, 2021. Available at: https://www.
bloomberg.com/company/press/plant-based-foods-market-to-hit-162-billion-in-next-decade-projectsbloomberg
intelligence/
2 Euromonitor, ‘Going Plant-Based: The Rise of Vegan and Vegetarian Food’, 2021. Available at: https://
go.euromonitor.com/sb-packaged-food-210330-rise-vegan-vegetarian-food.html?utm_source=Pitch&utm_
medium=PR&utm_campaign=CT_SB_21_03_30_Rise%20Vegan%20Vegetarian%20Food
3 YouGov, ‘Is the future of food flexitarian? YouGov analysis of Brits’ dietary habits and attitudes to meat
consumption’, 2019. Available here: https://yougov.co.uk/topics/resources/articles-reports/2019/03/18/
future-food-flexitarian
4 FMCG Gurus, ‘Snacking Series: High Protein Snacks are Growing in Popularity’, 2021. Available at:
https://fmcggurus.com/blog/fmcg-gurus-high-protein-snacks-are-growing-in-popularity/
5 FMCG Gurus, ‘Consumers prefer animal protein over plant protein’, 2019. Available at: https://fmcggurus.com/
blog/animal-protein-over-plant-protein/
6 FMCG Gurus, ‘Meat, Dairy, or Plant Based Protein Sources’, 2020. Available at: https://fmcggurus.com/blog/
fmcg-gurus-meat-dairy-or-plant-based-protein-sources
7 FMCG Gurus, ‘Flavor, Color, Texture Survey Series’, 2020
To stay relevant, companies need to provide a range
of protein solutions for consumers’ changing needs –
providing dairy and plant-based proteins side by side.
To respond to this growing need, FrieslandCampina
Ingredients recently collaborated with AGT Foods to
launch Plantaris™ – a new range of plant protein solutions
using pulse ingredients, designed to overcome
the common formulation challenges associated with
plant protein innovation. By delivering dairy and plant
proteins side-by-side, the aim is to help companies
serve the market better and deliver on consumer expectations,
including exceptional taste. The future is
flexitarian. And future-focused brands are those investing
in innovation of exciting, tasty, and nutritious
plant-based and animal-derived protein products to
fulfil every need.
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