PLANT BASED DAIRY ALTERNATIVES 2022
January/February 2022 ¦ international-dairy.com · 31
The unique possibilities of the plant-based category
are attracting both traditional dairy companies and
new plant-based manufacturers, and new products
are launched at a breathtaking tempo. As the competition
hardens, it gets tougher to build a brand and get
picked from the shelves.
Make a plant-based drink stand out
If you use the same type of packaging as the competition,
there’s a big risk that your drink doesn’t get
the attention it deserves. Ecolean’s lightweight packages
are based on the same ideas as the plant-based
revolution: meeting new customer demands and lowering
the environmental impact. In addition, they are
convenient and have an eye-catching design. All this
makes them exceptionally well suited to help make your
plant-based drink a success.
Progressive companies within the beverage, dairy
and liquid food industry turn to Ecolean’s lighter packages
when looking to stand out. The unique shape with
a distinctive air-filled handle and large printing surface
intuitively appeals to the eyes of the consumer on
the store shelf, but also in the way the packages offer
added convenience and less environmental impact.
It is easy to see that many players in the plantbased
industry choose conventional packaging formats
when launching their products, giving the
store shelves a quite plain look. The match between
Ecolean’s lightweight packaging solutions and plantbased
liquid food products exceeds the differentiation
aspect – both offering significant reductions in environmental
impact as well as appeal to modern, health
and sustainability conscious consumers through their
offerings.
Sustainability and health conscious Chinese consumers
can now look to US-owned brand Wholly Moly!
to enjoy dairy-free drinks with an oat base, in Ecolean’s
lightweight flexible packages.
Wholly Moly! chose Ecolean’s packages when looking
to differentiate in the highly competitive, yet fastgrowing
plant-based beverage category.
Headquartered in Silicon Valley, California, US
and Shanghai, China, Wholly Moly! is a leading brand
in whole-grain and oat products tailoring to a new
generation of Chinese consumers. Wholly Moly!’s oat
drinks are set to innovate not only their product category
by offering an oat product without any additives,
but also through the packaging they have chosen to
Ecolean lightweight packaging solutions address both
consumer convenience and environmental awareness
launch their drinks in. Ecolean’s lightweight packaging
solutions address both consumer convenience and
environmental awareness. A minimal amount of packaging
material means less resources used throughout
the package’s life cycle – for example less energy
and water in production, and lighter packaging during
transport. The result – a liquid food package with less
impact on the environment, offering a lighter footprint
for both customers and consumers.
"Without any additives, Wholly Moly! products retain
their original nutrition and sweetness. We dare
to use the original taste of healthy cereals. The oats
grow in the fresh soil and sunlight of the Midwest of
the United States and southern part of Canada, and
are packaged under strict North American standards,
bringing high-quality oat products to health and sustainability
conscious consumers in China," says Claire
Fang, CEO at Wholly Moly!.
"We welcome the launch of Wholly Moly! oat drinks
in Ecolean packages, as a great fit for our approach to
sustainability and being a responsible business in the
packaging industry," says Johnny Sajland, Chief Commercial
Officer at Ecolean. "As a global packaging producer
offering lightweight packaging solutions for both
chilled and ambient distribution, Ecolean is active on
more than 30 markets worldwide and partners with
many of the most well-known brands within the dairy,
beverage and liquid food industry."
Wholly Moly! is a subsidiary of Yum Delight, headquartered
in California, US. The products are available
in the Greater China region and the US, through both
direct-to-consumer e-retail and supermarkets and
has been available in Ecolean packaging since 2020.
/international-dairy.com
