PLANT BASED DAIRY ALTERNATIVES 2022
The good news
The most positive message from the survey is that
overall, consumers are relatively happy with the
plant-based products they currently buy.
When asked why they bought into the plantbased
sector, 51.3% of respondents said it was primarily
because they liked the taste of the products
they purchase. We delved a little deeper here and
asked what they thought about the taste of the current
plant-based milk alternatives on the market and
89.9% said they were either happy or very happy
with them. There was a similar percentage for plantbased
yoghurts (89.6%), rising to 91.7% when we
asked about plant-based frozen desserts.
20 · January/February 2022 ¦ international-dairy.com
The other piece of good news is that the market
is exciting, with consumers using these products in
multiple ways. As an example, 51.1% said they used
plant-based ‘milks’ as a substitute for milk in hot
drinks, while 56.3% consumed it as a beverage on
its own and 56.7% had it with cereal. It is also used
in baking (38.5%) while 43% were happy to use it in
cooking.
This shows that clearly the existing range of products
is versatile, and consumers want to incorporate
them into different areas of their diets.
But there is room for improvement.
/international-dairy.com
