PLANT BASED DAIRY ALTERNATIVES 2022
Wild & Furrow
New family-run fresh oat drink business
With UK farmers facing significant cuts to their
blend of British oats. The brand focusses on sustainability
by reducing food miles and working with local
partners to use a bottle returns scheme.
"Last year I left my job and moved back to the farm.
I realised that we needed to diversify the farm business
to remain profitable in light of the approaching
cuts, we took action to find out how we could produce
a product that would add value to
our own produce", explains Miles.
"When Miles came to me with this
concept, we quickly realised that
this was a real opportunity with so
few truly British oat drink producers
out there. We hope that this is going
to be a real game-changer. Not just
for our family farm, but for British
farming as a whole and we are very
excited about the future prospect
for oat drinks", says Angus.
Pratik Master from Wigston Deli
(Leicestershire delicatessen focussing
on sourcing products from the
best local producers in the area)
said: "Their ingenuity has created
new opportunities for the local
business community. We welcome
any product that gives greater
choice to our customers. They love
a product that focusses on provenance
and sustainability. The customer
feedback on this new oat
drink has been amazing!"
January/February 2022 ¦ international-dairy.com · 35
subsidies (a 50% cut to the Basic Payment
Scheme by 2024 for most), one Leicestershire
family farm has devised a creative solution.
Three siblings – Miles, Angus and Hannah have started
a family run oat drink business on their farm near Market
Harborough. Wild & Furrow produces a premium
fresh barista oat drink in a glass bottle, made from a
The new Wild & Furrow
products come in glass bottles
and are available in local stores.
(photo: Wild & Furrow)
/international-dairy.com
