IDM ¦ Ingredients
Fine-tuning product
properties
Worlée assists with product concepts and applications
As a globally active Hamburg-based raw materials partner
and key supplier of natural ingredients and raw
materials for well-known national and international
customers, (640 employees, >€300 million in sales),
Worlée NaturProdukte is also strongly committed to plant-based
dairy alternatives. The family-run company brings its broad experience
with markets beyond milk and cheese products to the table,
enabling it to add new touches to these increasingly popular alternatives.
IDM reports.
Martin Kreye, head of the Savoury Branch Management department
at Worlée NaturProdukte GmbH states, "We stock a
wide range of natural ingredients, so there are no limits to our
customers’ creativity in product development. We support manufacturers
of dairy or dairy alternative products not only with ingredients,
but also with consulting, formulation and application
development, trend analyses and product concepts, as well as with
our superbly equipped technical centre.” This food technology
centre not only features the specialized equipment and machinery
required for development and upscaling, but also includes a show
kitchen and meeting rooms where customers can develop and test
new concepts in workshops together with Worlée's research and
development department.
Implementation of the latest food industry trends naturally
plays an important role here. Values, changing times and health
are intertwined when it comes to plant-based alternatives. This
allows our product development team to work on a consumer
segment-specific basis, thus ensuring the acceptability of product
innovations looking ahead to the future.
Dry ingredients from around the world
Mai-Britt Sachmann-Jensen, who is responsible for dairy and dairy
alternatives at Worlée NaturProdukte, adds, "Using market analyses
and market monitoring as our guides, we are constantly developing
new formulations and application ideas. Thanks to our
6 · May/June 2022 ¦ international-dairy.com
Martin Kreye and Mai-Britt Sachmann-Jensen provide
support to dairy and dairy alternative producers in
many different ways (photo: Worlée)
global presence and the fact that we serve a wide variety of markets,
we can provide customers with a wealth of ideas on how
best to differentiate their products in the marketplace. Our dry ingredients
can be used individually in applications or in ready-made
blends, and we offer a particularly extensive portfolio of organic
ingredients, including many that satisfy high social standards. Furthermore,
our products are predominantly vegan." At the end of
2021, Worlée's "organic" and "conventional" divisions, which had
previously been operated as separate entities, were merged to provide
customers with a single consistent contact partner. Sebastian
Reifke is responsible for this area within Worlée NaturProdukte.
Worlée was a pioneer in germ reduction for spices and other
ingredients. Over the course of time, the original batch process
has been supplemented by a continuous process that allows for
/international-dairy.com
