Sustainably produced ingredients
Palsgaard
Most consumers will pay more for food
and beverage products containing sustainably
produced ingredients, research
by Palsgaard has shown. The emulsifier
specialist surveyed over 600 people in
four countries.* It found that the COVID
19 pandemic has increased the importance
they place on price, but has not
detracted from their focus on environmental
issues.
Three quarters (75%) of respondents
believed food companies have a lot of
responsibility for protecting the environment,
with 23% believing they have a
little. More than nine in ten (92%) said
it was important that the ingredients
in the products they buy are produced
sustainably, with 49% saying it was very
important.
Eighty-two per cent said they would be
willing to pay more for a food product
containing sustainably produced ingredients.
Nearly half (46%) would pay over 5%
more and 17% would pay over 10% more.
Environmental issues were found to be of
particular concern to younger consumers.
For 18-24 year olds, climate change was the
ethical issue food companies should take
most seriously.
Sustainability is a key concern for
Palsgaard, which in 2018 became the first
emulsifier producer to achieve CO2-neutral
production at all its sites. Jakob Thøisen,
Palsgaard’s CEO, said: “We always
believed that carbon neutrality was the
right path to take from an ethical point
of view. As this research shows, it also
makes sound business sense. Consumers,
According to a survey conducted by
Palsgaard, consumers are prepared to
pay more for foods that are made from
sustainable ingredients (photo: Palgraad)
especially younger ones, are increasingly
focused on reducing their carbon footprints
and will reward food manufacturers
who share that commitment.”
*Palsgaard surveyed 617 consumers (150 in
Mexico, 162 in Singapore, 154 in the UK and
151 in the US) online between the 9th and
15th of June 2020. View the full findings at:
https://bit.ly/31tjRxZ
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