Column ¦ IDM
Meat and Plant-based Protein survey
found that across the globe found that
24% of consumers said that they follow
a flexitarian diet. Meanwhile, a total
of 41% of consumers said that they
turn to dairy alternative products as a
source of protein. The fact that a higher
proportion of consumers say this
compared to those who follow flexitarian
diets, shows that some consumers
turn to dairy and dairy alternatives simultaneously.
The two main reasons why consumers
are turning to dairy alternatives are
for health and sustainability purposes.
An FMCG Gurus sustainability survey
conducted in Q3 2019 found that in the
previous two years, 45% of consumers
had made changes to their dietary
habits in order to lead a more sustainable
lifestyle. Of those who had made
the changes, 55% said they associated
such eating and drinking habits with
being healthier. This highlights how
consumers are adopting the notion of
Good for Me, Good for the Earth, recognizing
that the issues of health and
sustainability are interlinked. These two
issues are something that consumers
are becoming more concerned about
in the wake of COVID-19. For instance,
60% of consumers say that they have
become more conscious about their
health and wellness as a result of the
virus, whilst 62% say they will be more
attentive to environmental issues. These
are key reasons why 23% of consumers
say that they plan to eat more plantbased
food and drink products as a result
of the virus.
Response requested
Like any evolving food and drink trend,
it is crucial that the foodservice industry
responds to this accordingly. This is
something that will be more important
than ever in a recessionary environment
where consumers are still conscious
about mass gatherings and innovation
is needed to prompt consumers
through the door. An FMCG Gurus
Foodservice survey conducted in 2020
found that consumers who follow flexitarian
(50%), vegetarian (49%) and
vegan (49%) diets are not overly satisfied
with the availability of foodservice
outlets that cater to these dietary
requirements. Additionally, FMCG Gurus
research shows that the appeal of
plant-based products in the foodservice
sector will appeal to consumers who
are not necessarily following such dietary
habits.
Indeed, a total of 23% of consumers
say that the availability of plant-based
food and drink on menus is something
that directly influences choice of outlet
when visiting the foodservice channel.
Meanwhile, 27% say that outlets can
better capture their attention by promoting
plant-based food. The appeal
of plant-based food and drink in the
foodservice channel is again linked to
consumers being more concerned than
ever before about the issues of health
and sustainability. This is a key reason
why 66% of consumers say that they
would like foodservice outlets to innovate
around sustainability initiatives.
ALTERNATIVE THE
SENSITIVE BEVERAGES
FOR HIGHLY WILL SOON BE THE NEW STANDARD.
The KHS system for the milk market:
aseptic fi lling in PET.
Maximum possible safety for the most sensitive beverages, a higher output capacity, and
customizable bottle shapes: all this makes PET the better alternative for milk beverages.
Compared to beverage cartons, it is also lighter, as our new 1.0-liter PET bottle for milk and
mixed milk beverages weighs just 20 grams. dairy.khs.com
/dairy.khs.com
/dairy.khs.com
